Launches and milestones
Corporate Cakes
A corporate cake has to read as professional in a photograph that will end up on a company channel. Branded cupcakes usually serve a standing room better than one cake, and both are ordinary work for most Australian makers.
Different rules
What corporate work actually needs
Corporate orders fail on logistics and brand accuracy far more often than on baking, and both are fixable at the brief stage.
- Send the real logo file.A vector file or the highest resolution version you have, plus the exact brand colours. A screenshot from a website will print badly.
- Count a standing room properly.People take one small piece at a launch and go back for another at a long event. Individual serves are easier to judge than a cut cake.
- Delivery is to a building, not a home.Reception, a loading dock, a lift and a person who will sign. Give the maker a name and a mobile number.
- There is usually an invoice.Purchase orders, ABN and payment terms are normal for corporate work. Raise it early so it does not delay the order.
What gets ordered
What businesses actually order
Branded work splits fairly evenly between one statement cake and individual serves in quantity.
Branded cupcakes
Individual serves with a printed or piped logo. The most requested corporate order, and the easiest to hand round.
Logo cakes and logo cupcakes
The brand mark rendered on a single cake or across individual serves, for a cutting moment or a photograph.
Company anniversary cakes
Marking years in business. Usually a number, a brand colour and a clean finish.
Product launch cakes
Built around a product shape, a campaign colour or a launch date. The most design-led corporate brief.
Logo cookies and small sweets
Iced cookies with a brand mark, often as a takeaway favour and not a dessert.
Staff celebration cakes
Farewells, promotions and team milestones. Warmer, less branded and usually needed at short notice.
Branding and numbers
What businesses ask first
Yes. Edible printing is standard work and it is how most logo cakes and branded cupcakes are produced. Send a vector file or the highest resolution image you have along with the exact brand colours, and expect a small shift in the printed result, because edible inks do not reach the full range a screen does. For a very precise brand colour, hand-piped or hand-painted work sits closer than printing but costs more.
Plan on one and a half per person for a short launch or a morning tea, and two or more for a long event or where the cupcakes are the only catering. Individual serves are much easier to judge than a cut cake in a standing room, and they avoid the awkward moment where nobody wants to cut first.
Most do, and corporate work is normal for the studios on this platform. Say in the brief that it is a business order and mention if you need a purchase order number, an ABN on the invoice or particular payment terms, because those are easier to arrange before the order than after it. Moments Worth Cake does not process payments; the arrangement is directly with the maker.
Ready to ask
Numbers, date and delivery address
Send it once. Cake professionals who cover your suburb and are free on your date reply with what they would make and what it would cost. There is no obligation to book anybody.
Not sure on servings? Work it out with the cake size and serving guide first and every response gets easier to compare.
Ask about corporate orders
Send your date, numbers and delivery suburb.
- 1Tell us about your eventtakes about 2 minutes
- 2We match you with local specialists
- 3Compare free quotesno obligation
Free, no obligation. Your details are only shared with matched specialists.
Logistics
Notice, delivery and dietary needs
How much notice do corporate orders need?
Two to three weeks is comfortable, and longer if the order is large or the branding has to be approved internally first. Branded work has a specific risk that other cakes do not: sign off. Get the logo file and the colours approved before you order rather than after the maker has started.
Can you deliver to an office?
Usually, and it beats carrying a decorated cake through a city at lunchtime. Give the building address, the floor, the reception details and a mobile number for somebody who will actually be there. Loading dock access and lift bookings are common in CBD buildings and are worth mentioning up front.
Can corporate orders cover dietary requirements?
Yes, and for a staff event it is worth asking for. Individual serves make this far easier than a single cake, because a batch can be made separately and labelled. Give the numbers for each requirement in the brief so they are quoted properly.
Launches, milestones and team moments
Brief a corporate cake
Share the date, the numbers, the delivery address and your brand file. Makers who cover your area respond.